Propoganda in Modern Media

Propaganda was blatantly used in WW1 to manipulate the decisions of society then and is still used today. Australia was no exception then.

The video above is an American Army advertisement called, ' I am an American Soilder' or alternatively ‘U.S Soldier’s Creed’. It targets comradeship (0:10) where they all chant in unison, ‘I will always place the mission first’ and then later as they mimic what is said of the creed by various members of the army. It often intercuts the message of the creed with film of them doing practical and arduous tasks which targets the audience’s involvement and questions their strength. ‘I am a guardian of freedom and the American way of life.’ is an example of targeting patriotism.

It ends with a slogan, ‘There’s strong and then there’s army strong’ indicating there’s a difference in strength between a normal civilian and a soldier.